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Why study Marketing at APSU?

Marketing is one of five of the most in-demand degrees according to the National Association of Colleges and Employers. Marketing involves identifying the needs of a company or consumer and developing products to meet those needs. This includes designing products, pricing, promotions, and distribution. APSU students have the opportunity to participate in activities, events, and organizations that will further develop their skillset for a career after graduation.

What will I learn?

A degree in Marketing will prepare students to Identify the needs of a company or consumer and develop solutions to meet those needs. This includes design, pricing, promotions, and distribution.

The Freshmen Seminar degree requirement completed by most students is APSU 1000. The course is delivered in a small-class setting with like-minded students led by a faculty member and a peer leader. The interdisciplinary course is intended to support first-semester students and provide them with a foundation for university success. Emphasis is placed on student engagement, university learning success strategies, support services, library literacy, financial literacy, and academic and career planning. The first class meeting of APSU 1000 during fall semesters is on Freshmen Convocation Day.

The general education core is designed to develop critical competencies in written communication, oral communication, mathematical analysis, and critical thinking skills. Students at APSU select coursework in the general education core in the areas of Communication, Humanities and Fine Arts, Social and Behavioral Sciences, History, Natural Sciences, and Mathematics. While the general education core requirements for graduation can be met by choosing courses from each of these areas, some programs of study require lower division courses that serve as prerequisites for upper division courses. Students should consult the sample 4-year plans and confer with their academic advisors as they choose their general education core courses.

What engagement opportunities are available to APSU students?

APSU fosters a positive campus environment that encourages active participation in university life.

APSU students engage in HIP curricular and co-curricular experiences that advance their learning and knowledge. Opportunities include first-year seminar, first-year learning communities, common reading experience 'The Peay Read', undergraduate research, study abroad, service and community-based learning, internships, e-portfolio development, and capstone courses & projects.

What do Marketing majors do after graduation?

Graduates' career options include, but not limited to:

  • Web content manager
  • Advertising account planner
  • Social media manager
  • Logistics Manager
  • Marketing Researcher
  • Salesperson
  • Retail Store Manager
  • Event planner
  • Advertising account executive
  • Media buyer/planner
  • Real Estate Agent
  • Sports Agent
  • Advertising Executive
  • Public Relations Specialist
Alexis Larkin

Alexis Larkin

Marketing major

Larkin has been involved in a number of campus organizations at Austin Peay, including serving as a Govs R.O.W. leader, assisting new students when they enroll in the University, as well as a Govs Ambassador and tour leader, helping prospective students gain the same appreciation for campus as she did as a high school student.

“I’ve made my way here at Austin Peay and I’m so comfortable with my life in Clarksville,” Larkin said. “Because I made the decision to come to Austin Peay, I have so many friends from places I’d never heard of back in Ohio, and I’ve been exposed to so many cultures and different ways of life that I wouldn’t have if I had chosen to stay home for school. “Making the decision to go away for school can be difficult because you have to be comfortable being on your own, but it has been so worth it for me.”